How do you customize a Shopify theme without code?
How the Shopify theme editor works: sections, blocks, brand controls, and per-page templates, plus where th...
· 4 min
Notes
By NTM Studios
Insights on ecommerce, branding and design, from the studio behind 250+ premium Shopify stores.
All Notes
Latest Notes
22 published
Can you switch Shopify themes without losing your products?
Products, orders, and customers survive a theme switch. What gets rebuilt, the zero-downtime migration meth...
· 4 min
What a Shopify Theme Costs in 2026: Free, Premium and Custom
Free, premium at $200-400 one time, or custom. What premium actually buys, why owning beats renting, and ho...
· 5 min
Free vs Premium Shopify Themes: What Free Actually Costs
A free Shopify theme has no price tag, but it is not free. Here is the honest math on what Dawn costs a clo...
· 4 min
Why is your Shopify store getting traffic but no sales?
Traffic but no sales comes down to wrong traffic, a trust gap, mobile friction, or an unclear offer. How to...
· 5 min
The Best Shopify Themes for Clothing Brands in 2026
Seven Shopify themes worth considering for a clothing brand, from free to around $400, with honest verdicts...
· 8 min
Custom Shopify Theme Cost in 2026: Theme vs Custom Build
What a custom Shopify build really costs in 2026, when a premium theme is enough instead, and how to tell w...
· 5 min
How to Make Your Shopify Store Look Like a Real Brand (Not Just a Product)
Most stores look like a product with a checkout attached. Here is how to make yours read as a real brand, t...
· 1 min
5 Things I'd Do If I Were Launching a Brand in 2026
If I were starting a brand today, I would not start with the logo. The five things that actually move the n...
· 1 min