Can AI shoppers see your products? A one minute check
A barcode that starts with a zero can make a product unreadable to Google and AI shoppers/assistants, and i...
· 1 min
Notes
By NTM Studios
Insights on ecommerce, branding and design, from the studio behind 250+ premium Shopify stores.
All Notes
Latest Notes
22 published
What Shopify Apps Does a Clothing Brand Actually Need? (2026)
Four apps earn their place: reviews, email, size guidance, and search past about fifty products. What to sk...
· 5 min
Are Shopify Themes a One-Time Purchase? (2026)
Yes, and here is what one-time actually covers: one store per licence, what updates include, what happens w...
· 4 min
The Best Shopify Themes for Streetwear Brands (2026)
Streetwear sells in drops, not catalogs. What that changes about your Shopify theme, what the theme actuall...
· 5 min
The Email Flows Every Clothing Brand Needs Before Black Friday
The five email flows every clothing brand should have live before Q4: welcome, abandoned checkout, browse a...
· 4 min
The Best Shopify Themes for European Fashion Brands (2026)
What actually matters when choosing a Shopify theme for an EU fashion brand: what the theme owns versus wha...
· 5 min
The Best Shopify Themes for Canadian Fashion Brands (2026)
Most theme lists were written for American stores. Canadian fashion brands have three extra problems to sol...
· 4 min
Is Dawn Enough? What Shopify's Free Theme Actually Costs You
Dawn is the best free theme Shopify has ever shipped. It is also quietly costing some stores more than a pa...
· 3 min